THE KOREV STORY
KOREV IS BORN
Almost 160 years in the making. Cornwall’s first premium lager is launched as Korev hits bars across the south west Korev instantly makes the Top 20 new UK drinks awards.
Demand for Korev explodes as sales quadruple in the first year!
Thirsty Ozzies get a taste of the good stuff as Korev goes overseas for the first time.
CORNWALL’S AWARD WINNING LAGER
Korev sales more than quadruple again with new national listing status. Korev wins bronze at the International Beer Challenge
DRINKERS DEMAND KOREV
Korev reaches record pub numbers across the UK. Supermarkets help double Korev sales across the year.
MORE WANT KOREV
Demand continues to grow. New, craft beer inspired 330ml cans and 500 litre pub tanks help Korev double sales yet again. Another award – International Beer Challenge, Bronze Medal. Russia becomes biggest export destination for Korev.
Korev sales top 10,000 Brewers Barrels.
Korev becomes Official Beer of Surfing GB.
International Brewing Awards, International Smallpack Lager, Bronze.
British Bottlers’ Institute, Silver.
International Beer Challenge, Pale Lagers, Bronze.
Luke Dillon – UK’s No.1 Pro Surfer
Lucy Campbell – UK’s Top Female Surfer
Tunes in the Dunes Music Festival
Electric Beach Music Festival
World Tour Jet Ski
Championships at Newquay
Korev Branded Taxis on the Streets of London
KOREV’S BEST YEAR
Sales forecasts show Korev reaching new sales highs and more bars than ever before.
Surf sponsorships continue with Surfing GB, Luke Dillon, Lucy Campbell and the UK Pro Surf Tour.
Korev continues its growing association with music events with sponsorships including Tunes in the Dunes, Electric Beach, the Eden Sessions and Looe Music Festival.
Korev is a firm favourite amongst locals, as nearly 2000 pints are sold in St Austell Brewery pubs every day.
KOREV’S NEW LOOK
The Korev brand has received a complete overhaul including branding at events, pubs, hotels and restaurants as well as all new bottles, cans and glassware. The new Korev identity is packed with shelf appeal and brings a much fresher approach to this versatile brand.