Dynamic year for Korev Ambassador

Korev ambassador and highest-ranking British surfer in the World Surf League (WSL) is celebrating as he wraps up a successful year on the waves.

Cornish star Luke Dillon, 21, from Newquay, has jumped nearly 200 places in the WSL ranks this year, and will finish the year of competitions placing between 150th & 170th, meaning he continues to be the highest-ranking British surfer in the league.

The biggest highlights of the year for Luke include two top 10 positions at either end of the year in Australia and Costa Rica, both earning the St Austell Brewery-sponsored surfer extremely valuable points and rankings in the league.

Luke said: “This year has certainly been a learning curve, but a really positive one. I have been able to compete in the higher ranked events, which has helped me jump nearly 200 places in the league. My 5th and 9th place finishes in Australia and Costa Rica, as well as some good finishes in Europe in the middle of the year, have all played a part in that.

“Remaining the highest-ranking British surfer in the league is a great achievement for me, and it has been invaluable attending the bigger events this year; it’s given me a taste of what I could achieve – and I like it.”

Luke’s journey to surfing success has been supported by one of Cornwall’s best known drinks brands, Korev lager which is brewed by St Austell Brewery and is also an official supporter of Surfing GB, the sport’s national body. Luke’s sponsorship with Korev lager allows him to fund his participation in the higher ranked events held overseas.

“Without my sponsorship from Korev, I wouldn’t be able to compete in these types of events,” added Luke. “The last competition I took part in in Brazil was the biggest and highest ranked QS of the year for me. Although I didn’t get the result I wanted, it was a great experience and watching the bigger stars compete like John John Florence and Gony Zubizarreta only inspired me to do better next year.”

Luke is now back at his family home in Newquay, where he will be training and enjoying some down time before 2017’s surf events are announced and the planning and hard training begins.

Luke will also be heading to Lanzarote in December with a friend, where he will do some training on Famara beach which Luke describes as the ‘Fistral of Lanzarote’.

As well as participation in WSL, Luke has his sights firmly set on the 2020 Tokyo Olympics. Competition for places at Tokyo will be tough as the 2020 Olympics will welcome only 40 Olympic surfing athletes to compete at Shidashita Beach in the region of Chiba, 40 miles outside of Tokyo.

Luke’s goal is to use his success on the world stage to ensure he is best-placed to represent Great Britain at the Olympics, and at the Commonwealth Games 2018 if the sport is included.